REMINDER: This is to the people who handle public relations and announcements for shelters and rescue groups and anybody else that wants to do things for animals. Wake up. Get busy. Snap to it.
We are assembling the Dec.-Jan.-Feb. and beyond list of events for the winter issue of Urban Animal Magazine.
If you want FREE publicity for your event, send a SIMPLE paragraph or SIMPLE list to lrpmail@aol.com and put EVENTS in the subject line. Do it now. Today.
Keep it SIMPLE. Just who, what, where, when, why, how much and how to contact you. (That is a photo of Professor Inky, the Cocker Laureate of Texas, who is very serious about encouraging people to submit the details correctly. He reminds us that a poorly constructed news release is no help to and might, indeed harm animals who depend on humans to get things right.)
We get a great number of announcements, and well-meaning souls have been known to
(a) leave off the name of the group,
(b) leave off contact information so we can call and get answers to questions that the announcement didn’t answer and
(c) write the announcement as if a dog or cat wrote it and that is time-consuming to translate and figure out all the details. Seriously, write human. I’m begging you. I don’t count off for grammar or spelling, but you’ll get an F if you send me a cross-species announcement.
Here is a loose form you can cut-and-paste and send to lrpmail@aol.com:
+++
URBAN ANIMAL EVENTS LIST
Who (name of the sponsoring organization and its website):
What (name of the event):
Where (place of the event):
When (time, date, year):
Why (i.e., fundraiser for lop-eared dogs):
How much (i.e., ticket prices, suggested donations...)
Contacts (i.e., RSVP numbers and e-mails or contact points to help or volunteer or donate)
+++
Thank you for your cooperation. I'm begging you like a Cocker Spaniel begs for a shrimp cocktail on a stormy night in Paris, but that's another story for another day.
Comments